{"id":119,"date":"2015-11-05T12:13:53","date_gmt":"2015-11-05T11:13:53","guid":{"rendered":"https:\/\/bankaroku.cz\/?p=119"},"modified":"2021-09-26T09:31:12","modified_gmt":"2021-09-26T08:31:12","slug":"v-ramci-fincentrum-banka-roku-byl-sestaven-zebricek-nejhodnotnejsich-znacek-bank-a-pojistoven-na-ceskem-trhu","status":"publish","type":"post","link":"https:\/\/bankaroku.cz\/tz\/v-ramci-fincentrum-banka-roku-byl-sestaven-zebricek-nejhodnotnejsich-znacek-bank-a-pojistoven-na-ceskem-trhu\/","title":{"rendered":"V R\u00c1MCI FINCENTRUM BANKA ROKU BYL SESTAVEN \u017dEB\u0158\u00cd\u010cEK NEJHODNOTN\u011aJ\u0160\u00cdCH ZNA\u010cEK BANK A POJI\u0160\u0164OVEN NA \u010cESK\u00c9M TRHU"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>hodnota zna\u010dky \u201e\u010cesk\u00e1 spo\u0159itelna\u201c p\u0159ekro\u010dila 70\u00a0mld.\u00a0K\u010d,<\/strong><\/li><li><strong>meziro\u010dn\u011b nejv\u00edce vzrostla hodnota zna\u010dky \u201eFio banka&#8220;.<\/strong><\/li><\/ul>\n\n\n\n<p>C\u00edlem hodnocen\u00ed, kter\u00e9 prov\u00e1d\u00ed spole\u010dnost Commercial Solutions s.r.o., s&nbsp;vyu\u017eit\u00edm metodiky BrandWorth, je jasn\u011b kvantifikovat hodnotu zna\u010dek bank a poji\u0161\u0165oven na \u010desk\u00e9m trhu podle jasn\u011b dan\u00e9 metodologie a srovn\u00e1vat jejich v\u00fdvoj v&nbsp;\u010dase. Fincentrum Banka roku 2015&nbsp;tak p\u0159in\u00e1\u0161\u00ed zaj\u00edmav\u00fd pohled na dom\u00e1c\u00ed finan\u010dn\u00ed sektor.<\/p>\n\n\n\n<p>V\u00a0\u010dele \u017eeb\u0159\u00ed\u010dku bank pro leto\u0161n\u00ed rok\u00a0<strong>prvenstv\u00ed obh\u00e1jila s\u00a0nejhodnotn\u011bj\u0161\u00ed zna\u010dkou \u010cesk\u00e1 spo\u0159itelna<\/strong>, n\u00e1sledovan\u00e1 Komer\u010dn\u00ed bankou<br>a \u010ceskoslovenskou obchodn\u00ed bankou. Nejrychleji rostla hodnota zna\u010dky Fio banka. Hodnocen\u00ed vych\u00e1z\u00ed z\u00a0\u00fadaj\u016f za rok\u00a02014.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"741\" height=\"188\" src=\"https:\/\/bankaroku.cz\/wp-content\/uploads\/2021\/09\/tabulka-1.jpg\" alt=\"\" class=\"wp-image-120\" srcset=\"https:\/\/bankaroku.cz\/wp-content\/uploads\/2021\/09\/tabulka-1.jpg 741w, https:\/\/bankaroku.cz\/wp-content\/uploads\/2021\/09\/tabulka-1-300x76.jpg 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/figure>\n\n\n\n<p>Mezi bankami meziro\u010dn\u011b v&nbsp;relativn\u00edm vyj\u00e1d\u0159en\u00ed nejv\u00edce vzrostla hodnota zna\u010dek Fio banky, v&nbsp;absolutn\u00edm vyj\u00e1d\u0159en\u00ed suver\u00e9nn\u011b nejv\u00edce vzrostla hodnota zna\u010dky UniCredit Bank Czech Republic and Slovakia a&nbsp;PPF&nbsp;banky.<\/p>\n\n\n\n<p>\u017deb\u0159\u00ed\u010dek poji\u0161\u0165oven vede stejn\u011b jako v\u00a0roce 2014\u00a0<strong>Kooperativa poji\u0161\u0165ovna, a.s., Vienna Insurance Group<\/strong>, n\u00e1sledov\u00e1na<br>\u010ceskou poji\u0161\u0165ovnou a Poji\u0161\u0165ovnou \u010cesk\u00e9 spo\u0159itelny. Nejvy\u0161\u0161\u00ed relativn\u00ed r\u016fst hodnoty vyk\u00e1zala za rok 2014\u00a0Hasi\u010dsk\u00e1 vz\u00e1jemn\u00e1 poji\u0161\u0165ovna, v\u00a0absolutn\u00edm vyj\u00e1d\u0159en\u00ed nejv\u00edce vzrostla hodnota zna\u010dky \u010cesk\u00e1 poji\u0161\u0165ovna\u00a0a.s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"725\" height=\"213\" src=\"https:\/\/bankaroku.cz\/wp-content\/uploads\/2021\/09\/tabulka-2.png\" alt=\"\" class=\"wp-image-121\" srcset=\"https:\/\/bankaroku.cz\/wp-content\/uploads\/2021\/09\/tabulka-2.png 725w, https:\/\/bankaroku.cz\/wp-content\/uploads\/2021\/09\/tabulka-2-300x88.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/figure>\n\n\n\n<p><em>\u201eFincentrum Banka roku sleduje dlouhodob\u011b kvalitu finan\u010dn\u00edch produkt\u016f na \u010desk\u00e9m trhu. Pro banky a&nbsp;jejich market\u00e9ry je v\u0161ak d\u016fle\u017eit\u00fd tak\u00e9 pohled na hodnotu jejich zna\u010dky. I&nbsp;ten je indik\u00e1torem, zda si pr\u00e1v\u011b jejich zna\u010dka stoj\u00ed na vysoce konkuren\u010dn\u00edm trhu dob\u0159e, nebo zda stagnuje,\u201c<\/em>&nbsp;\u0159\u00edk\u00e1 Petr Stuchl\u00edk, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Fincentrum a z\u00e1rove\u0148 p\u0159edseda organiza\u010dn\u00edho v\u00fdboru ocen\u011bn\u00ed Fincentrum Banka&nbsp;roku.<\/p>\n\n\n\n<p><em>\u201eNehmotn\u00e1 aktiva a zejm\u00e9na hodnota zna\u010dky tvo\u0159\u00ed ji\u017e dnes na trhu finan\u010dn\u00edch slu\u017eeb hlavn\u00ed zdroj konkuren\u010dn\u00ed v\u00fdhody, a pod\u00edl\u00ed se tak nemalou m\u011brou na tvorb\u011b hodnoty pro vlastn\u00edky. I&nbsp;z&nbsp;v\u00fdsledk\u016f leto\u0161n\u00ed studie je patrn\u00e9, \u017ee hodnota zna\u010dky tvo\u0159\u00ed u&nbsp;finan\u010dn\u00edch instituc\u00ed nezanedbateln\u00fd pod\u00edl na hodnot\u011b cel\u00e9 spole\u010dnosti\u201c,&nbsp;<\/em>dopl\u0148uje docentka Romana \u010ci\u017einsk\u00e1, spoluautorka prezentovan\u00e9 studie.<\/p>\n\n\n\n<p><em>\u201e\u017deb\u0159\u00ed\u010dek d\u00e1v\u00e1 velmi zaj\u00edmav\u00e9 srovn\u00e1n\u00ed v&nbsp;\u010dase. Zat\u00edmco hodnota zna\u010dek nejv\u011bt\u0161\u00edch bank na \u010desk\u00e9m trhu kles\u00e1 \u010di stagnuje, men\u0161\u00ed banky \u00fato\u010d\u00ed na jejich pozice a kontinu\u00e1ln\u011b zvy\u0161uj\u00ed hodnotu zna\u010dky i&nbsp;jej\u00ed image,\u201c&nbsp;<\/em>uzav\u00edr\u00e1 docent Tom\u00e1\u0161 Krabec, spoluautor prezentovan\u00e9 studie.<\/p>\n\n\n\n<p>Informace pro editory:<br><br>Spole\u010dnost Commercial Solutions s.r.o. sestavila shora uveden\u00e9 \u017eeb\u0159\u00ed\u010dky v\u00fdhradn\u011b pro \u00fa\u010dely ocen\u011bn\u00ed Fincentrum Banka roku 2015, a to na z\u00e1klad\u011b \u00fadaj\u016f uveden\u00fdch ve v\u00fdro\u010dn\u00edch zpr\u00e1v\u00e1ch p\u0159\u00edslu\u0161n\u00fdch spole\u010dnost\u00ed za roky 2013&nbsp;a 2014, jak jsou tyto uve\u0159ejn\u011bny ve sb\u00edrce listin obchodn\u00edho rejst\u0159\u00edku p\u0159\u00edslu\u0161n\u00fdch spole\u010dnost\u00ed a\/nebo na webov\u00fdch str\u00e1nk\u00e1ch t\u011bchto spole\u010dnost\u00ed. Shora prezentovan\u00e9 v\u00fdsledky se zakl\u00e1daj\u00ed v\u00fdhradn\u011b na anal\u00fdz\u00e1ch a z\u00e1v\u011brech dovozovan\u00fdch na z\u00e1klad\u011b ve\u0159ejn\u011b dostupn\u00fdch zdroj\u016f a odborn\u00e9 literatury a p\u0159edstavuj\u00ed odborn\u00fd n\u00e1zor zpracovatele. V&nbsp;r\u00e1mci sestaven\u00ed \u017eeb\u0159\u00ed\u010dku nebylo provedeno nez\u00e1visl\u00e9 ov\u011b\u0159ov\u00e1n\u00ed aktu\u00e1lnosti, pravosti, pravdivosti, p\u0159esnosti, spr\u00e1vnosti \u010di \u00faplnosti pou\u017eit\u00fdch \u00fadaj\u016f. Shora uveden\u00e9 v\u00fdsledky pak rovn\u011b\u017e nelze pova\u017eovat za v\u00fdstupy da\u0148ov\u00e9ho, pr\u00e1vn\u00edho, \u00fa\u010detn\u00edho, podnikatelsk\u00e9ho, finan\u010dn\u00edho \u010di obchodn\u00edho poradenstv\u00ed nebo poradenstv\u00ed v&nbsp;oblasti akvizi\u010dn\u00edch \u010di divesti\u010dn\u00edch projekt\u016f \u010di slu\u017eby auditor\u016f, a tud\u00ed\u017e \u00fadaje v&nbsp;\u017eeb\u0159\u00ed\u010dku obsa\u017een\u00e9 nelze pova\u017eovat za v\u00fdstupy takov\u00fdch poradensk\u00fdch \u010dinnost\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nejhodnotn\u011bj\u0161\u00ed bankovn\u00ed zna\u010dku na \u010desk\u00e9m trhu m\u00e1 \u010cesk\u00e1 spo\u0159itelna. Obh\u00e1jila tak prvenstv\u00ed z lo\u0148sk\u00e9ho roku, kdy byl \u017eeb\u0159\u00ed\u010dek hodnoty zna\u010dek bank a poji\u0161\u0165oven na \u010desk\u00e9m trhu p\u0159edstaven poprv\u00e9. V oboru poji\u0161\u0165oven m\u00e1 nejv\u011bt\u0161\u00ed hodnotu zna\u010dka Kooperativa poji\u0161\u0165ovny, kter\u00e1 tak\u00e9 obh\u00e1jila lo\u0148sk\u00e9 prvenstv\u00ed. \u017deb\u0159\u00ed\u010dek byl sestaven v r\u00e1mci 14. ro\u010dn\u00edku ocen\u011bn\u00ed Fincentrum Banka roku, jej\u00ed\u017e v\u00fdsledky budou vyhl\u00e1\u0161eny v p\u0159\u00ed\u0161t\u00edm t\u00fddnu.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-tz"],"_links":{"self":[{"href":"https:\/\/bankaroku.cz\/wp-json\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bankaroku.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bankaroku.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bankaroku.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bankaroku.cz\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":1,"href":"https:\/\/bankaroku.cz\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":122,"href":"https:\/\/bankaroku.cz\/wp-json\/wp\/v2\/posts\/119\/revisions\/122"}],"wp:attachment":[{"href":"https:\/\/bankaroku.cz\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bankaroku.cz\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bankaroku.cz\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}